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xRM is about how you communicate with stakeholders in your organization. The most common form of xRM to date has been CRM (Customer Relationship Management), but given the flexibility of xRM, the same techniques and technology can be used to strengthen any relationship your organization values. Now you can use the power of xRM to better manage vendors, supply chains, project teams, media and fundraisers to mention just a few. A well thought out, strategic investment in xRM can protect your existing business and undergird its growth because it all allows you to: |
Provide objective, measureable, verifiable, up-to-the-minute information on sales, fundraising and marketing campaigns, allowing managers to make more effective decisions about where and when to allocate resources |
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Organize and gain insight into financial, client, product, resource, profitability and competitor information |
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Consolidate information from various databases into a single one accessible company-wide |
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Conduct system-wide audits to clearly understand your profitability and revenue streams by client, sector, industry, region or any other categorization that makes sense to your business |
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Augment field staff capabilities by making business, product, pricing and competitor information accessible in xRM |
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